Google has switched all searches to encrypted searches. So what does this mean for SEO professionals and marketers moving forward?
Simply, this means that site owners will no longer be able to track users by their keyword searches.
Keyword terms drive traffic to a marketer’s clients’ websites. The information from these keyword searches helps decide website, blog and social media content strategy in addition to lead generation strategy. Without this data, marketers may no longer know what keywords to include in their content to drive the most traffic to their clients.
It’s time to adapt SEO strategies with smart content marketing.
Rather than focusing on keyword campaigns, marketers are going to have to strive for quality page content. Make your content relevant to your audience and make sure it serves both your clients and prospects. But just because marketers can’t track users by keyword searches, doesn’t mean SEO is out. Marketers will still be able to make very effective SEO campaigns by analyzing the traffic of their pages and which keywords and phrases are most effective in producing traffic.
Don’t forget though that Google isn’t the only search engine out there. You will still be able to access search data from Bing and Yahoo to contribute to your SEO campaigns.
SEO is an ever-changing thing and Google loves change. It will be interesting to see SEO professionals and marketers rise to the challenge of new, quality content without relying on keyword data.
What do you think about this change to Google searches?
For more information on why search engines are necessary for every online business, check out my post: Lessons in SEO: Why are Search Engines SO Important?